Analisis Keperluan Pembangunan Model Kurikulum Identiti Korporat Silang bagi Program Seni Reka Grafik (Needs Analysis for the Development of Cross-Cultural Corporate Identity Curriculum Model for Graphic Design Programme)

Abstract

Analisis keperluan merupakan salah satu fasa terpenting pengumpulan data dan maklumat untuk di analisis secara sistematik bagi memberi input terhadap keperluan pembangunan sesebuah kurikulum yang mampan. Kajian ini dijalankan bertujuan untuk mengenalpasti keperluan untuk membangunkan model kurikulum identiti korporat silang budaya bagi Program Seni Reka Grafik di peringkat Institusi Pengajian Tinggi. Fasa analisis keperluan ini, melibatkan kaedah temu bual separa berstruktur terhadap 12 orang peserta kajian yang terdiri daripada 10 orang pensyarah yang mengajar dalam Program Seni Reka Grafik di Institusi Pengajian Tinggi tempatan dan 2 orang pereka grafik yang berpengalaman dalam menghasilkan rekaan grafik di sektor awam. Data daripada temu bual bersama peserta kajian telah ditranskrip dan dianalisis secara tematik. Tiga tema utama yang telah dikenal pasti iaitu (1) rekaan bercirikan identiti budaya tempatan, (2) kurikulum berasaskan silang budaya dan (3) pengajaran dan pembelajaran berpusatkan pelajar. Dapatan kajian menunjukkan majoriti peserta kajian menyarankan agar model kurikulum identiti korporat silang budaya bagi Program Seni Reka Grafik dibangunkan. Menurut peserta kajian, keperluan silang budaya dalam bidang pendidikan seni reka grafik adalah untuk memberi ruang penerokaan dalam pengajaran dan pembelajaran bagi menghasilkan rekaan bercirikan identiti tempatan agar kelihatan unik dan kreatif. Dapatan kajian memberi indicator penting kepada kajian seterusnya yang melibatkan fasa pembangunan dan reka bentuk model kurikulum identity korporat berasaskan silang budaya dalam Program Seni Reka Grafik.

Kata kunci: Analisis keperluan;silang budaya; seni reka grafik; kurikulum; kreatif

Abstract

Needs analysis is one of the most important phases of data collection and information for systematic analysis to provide input on the developmental needs of a sustainable curriculum. The main objective of this study is to identify the need to develop a cross-cultural corporate identity curriculum model for the Graphic Arts Programme in higher learning institutions. The needs analysis phase of this curriculum model involved a semi-structured interview involving twelve study participants consisting of ten lecturers teaching the Graphic Arts Programme from the local higher institutions and two experienced graphic designers from the public sector. Data from the interviews was then transcribed and thematically analyzed.Three main themes were identified (1) design based on local cultural identity, (2) cross-cultural curriculum and (3) student-centered teaching and learning. The findings showed that the majority of the study participants recommended that a cross-cultural corporate identity curriculum model for the Graphic Arts Programme. The participants proposed that the cross-cultural need in the field of graphic arts education is to provide a space for exploration in teaching and learning in creating local-style designs which are unique and creative. Study findings presented essential indicators for future studies which involve the development and design phase of a sustainable crosscultural corporate identity curriculum model for the Graphic Arts Programme.

Keywords: Needs analysis; cross-cultural; graphic design; curriculum; creative