EXPLORING RELIGION BASED PERSUASIVE FACTORS TO RATIONALISE VIOLENCE AMONG MUSLIM YOUTH IN MALAYSIA
Authors
Norhafezah Yusof
Department of Communication
School of Multimedia Technology & Communication
Universiti Utara Malaysia
06010 UUM Sintok, Kedah, Malaysia
norhafezah@uum.edu.my
Rosna Awang Hashim
Department of Communication
School of Multimedia Technology & Communication
Universiti Utara Malaysia
06010 UUM Sintok, Kedah, Malaysia
norhafezah@uum.edu.my
Mohd Azizuddin Mohd Sani
Department of Communication
School of Multimedia Technology & Communication
Universiti Utara Malaysia
06010 UUM Sintok, Kedah, Malaysia
norhafezah@uum.edu.my
Syarizan Dalib
Department of Communication
School of Multimedia Technology & Communication
Universiti Utara Malaysia
06010 UUM Sintok, Kedah, Malaysia
norhafezah@uum.edu.my
Romlah Ramli
Department of Communication
School of Multimedia Technology & Communication
Universiti Utara Malaysia
06010 UUM Sintok, Kedah, Malaysia
norhafezah@uum.edu.my
Abstract
ABSTRACTThe current study presents a qualitative experimental design that combines the elements of an experiment with qualitative design to investigate the persuasive factors that rationalize violence among youth in Malaysia. Data was collected using semi-structured interviews from twenty-four participants who were exposed to an intervention of videos and PowerPoint slides to elicit their responses on a situation. This study provides a way to understand factors that could lead selected youths to rationalize extremism in a society. The findings provide insight into the role of persuasive messaging in recruiting youth towards extremist behaviours. Keywords: extremism; communication; youth; persuasion
