Codes witching in Yoruba Language as a Reflection of the linguistic half-caste Mode in Nigerian Journalism

Abstract

This paper examines code switching as a language style of Yoruba Newspapers,within the larger context of the day-to-day speech mannerisms of Nigerians.This linguistic mode is a result of culture mix and has encroached  on the indigenous language of the people's and the style of writings of indigenous Language Media.The paper analyses the text of Alaroye newspapers to demonstrate the phenomenon.Questions raised concerned the purpose of codeswitching as well as the effects on Yoruba Language and influence on respondents'' interest in reading Alaroye.Survey and content analysis were the research designs used while purposive sampling was preferred for the selection of seventy -five respondents to the questionnaire and six who were interviewed.Findings show that codeswitching,simplifies,aids comprehension ,increases interest in indigenous Language newsppaers and accommodates the bilingualism of readers. 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