Construction of Personal Identity for Outside Baduy Citizens on Instagram Social

Abstract

Social media serves as a means for users to place themselves in the desired framework. Through social media, people can quickly build relationships, add insight, shape, express, and display their identity. Discussions about self-identity become unique and exciting when a Baduy citizen uses social media and forms his identity. Of course, we already know that the Baduy are one of the tribes in the Banten region and are a group of indigenous peoples in the interior who still adhere to the culture of their ancestors. The purpose of this study is to examine how outside Baduy residents construct their identities on Instagram social media. This research uses a qualitative approach with a case study method. The study results show that outside Baduy residents are familiar with gadgets and Instagram social media. The motive for using social media is to promote Baduy products and culture. Instagram makes it easy to access information. The construction of self-identity on Instagram is shown by posting pictures of Baduy characteristics or identities, such as the Instagram account name added with the word "Baduy", Baduy clothes and accessories, daily activities in Kanekes Village, and original Baduy products and customs. Keywords: construction; self-identity; baduy; motive; InstagramReferencesAryanti, N. Y. (2014). Pengembangan Identitas remaja transmigran jawa di Lampung Melalui Pertemanan Antar Budaya di Sekolah. Jurnal Kajian Komunikasi, 2(1), 93. https://doi.org/10.24198/jkk.v2i1.6055Binarwan, R. (2019). Daya tarik Kampung Baduy sebagai destinasi wisata budaya. Deepublish.Denzin, N. K., & Lincoln, Y. S. (Eds.). (2011). The Sage handbook of qualitative research. Sage.Desmita, D. (2009). Psikologi perkembangan peserta didik. Remaja Rosdakarya.Gudykunst, W. B., & Mody, B. (Eds.). (2002). Handbook of international and intercultural communication. Sage.Gusfa, H., Yuliawati, E., & Wanti, I. (2019). Modelisasi komunikasi konstitutif dewan kehormatan penyelenggara pemilu periode 2012-2017 berdasarkan manajemen pengetahuan. Jurnal Kajian Komunikasi, 7(1), 14-30.Irawan, E. P. (2015). Penerapan peran public relations pada program employee relations sebagai upaya meningkatkan loyalitas karyawan (Studi kasus tentang penerapan peran public relations pada program employee relations oleh Divisi Human Capital Development PT. Kao Indonesia). LONTAR: Jurnal Ilmu Komunikasi, 3(3).Jannah, M. (2014). Gambaran identitas diri remaja akhir wanita yang memiliki fanatisme K-Pop di Samarinda. Psikoborneo: Jurnal Ilmiah Psikologi, 2(1), 34-40. http://dx.doi.org/10.30872/psikoborneo.v2i1.3571Moleong, L. J. (2007). Metodologi penelitian kualitatif edisi revisi. Bandung: Remaja Rosdakarya.Nazir, M. (2011). Metode penelitian, Ghalia Indonesia, cet.Papalia, D. E., Olds, S. W., & Feldman, R. D. (2007). Human development. McGraw-Hill.Putri, W. S. R., Nurwati, N., & Santoso, M. B. (2016). Pengaruh media sosial terhadap perilaku remaja. Prosiding Penelitian dan Pengabdian kepada Masyarakat, 3(1).Rahardjo, Mudjia. (2017). Studi kasus dalam penelitian kualitatif: Konsep dan prosedurnya. Malang: Universitas Negeri Malang.Rakhmat, J. (2015). Psikologi Komunikasi. Bandung: Remaja Rosdakarya.Setiawati, M., & Putra, A. M. (2021). Pola komunikasi komunitas di media sosial dalam menciptakan minat entepreneur. Communications, 3(1), 43-57. https://doi.org/10.21009/Communications.4.1.3Sherlyanita, A. K., & Rakhmawati, N. A. (2016). Pengaruh dan pola aktivitas penggunaan internet serta media sosial pada siswa SMPN 52 Surabaya. Journal of Information Systems Engineering and Business Intelligence, 2(1), 17-22. https://doi:10.20473/jisebi.2.1.17-22Suparno, C. (2017). Pengaruh self-identity, sikap individu dan norma subyektif terhadap niat untuk membeli produk hijab fashion. Media Ekonomi dan Manajemen, 32(2). https://doi:10.24856/mem.v32i2.541We Are Social & Hootsuite. (2020). Digital Data Indonesia 2020. In Data Reports. https://datareportal.com/reports/digital-2020-indonesiaYin, Robert K. (2013). Studi Kasus Desain & Metode. Jakarta: PT. Raja Grafindo PersadaZohrabi, M. (2013). Mixed method research: Instruments, validity, reliability and reporting findings. Theory and Practice in Language Studies, 3(2), 254. https://doi:10.4304/tpls.3.2.254-262