Pengaruh Motivasi Hedonik, Nilai Harga Dan Tabiat Menggunakan E-Pembelajaran Terhadap Kepuasan Kerja Kakitangan Akademik di Institusi Pengajian Tinggi Awam (IPTA) di Sabah (Influence of Hedonic motivation, price value and e-learning habits towards academicians' job satisfaction in Sabah Public Higher Education Institutions (PHEIs))

Abstract

Abstrak: Kajian ini bertujuan untuk mengenal pasti model Unified Theory Of Acceptance and Use of Technology (UTAUT) dalam menilai penerimaan ahli akademik terhadap e-pembelajaran dan hubungannya dengan kepuasan kerja. E-pembelajaran merujuk kepada penggunaan media elektronik, alat teknologi digital seperti komputer riba, telefon pintar, dan TV interaktif dalam proses pengajaran dan pembelajaran. Platform teknologi seperti e-pembelajaran dalam sistem pendidikan dapat meningkatkan pengalaman pelajar dan memberi manfaat kepada kakitangan akademik. Perkembangan teknologi dan digitalisasi dalam bidang pendidikan menggalakkan penggunaan e-pembelajaran di universiti. Walau bagaimanapun tidak semua kakitangan akademik boleh menerima e-pembelajaran. Ini disebabkan oleh sebahagian daripada mereka lebih menggemari kaedah tradisional atau pembelajaran secara bersemuka. Bagi menguji hipotesis kajian ini, soal selidik telah diedarkan kepada 200 orang kakitangan akademik di Institut Pengajian Tinggi Awam (IPTA) di Sabah. Kajian ini menggunakan kaedah persampelan rawak mudah dan soal selidik telah dihantar melalui borang Google dan e-mail kepada responden kajian. Analisis deskriptif dan regresi mudah digunakan untuk menganalisis data kajian. Hasil dapatan kajian menunjukkan bahawa motivasi hedonik mempunyai pengaruh yang signifikan terhadap kepuasan kerja kakitangan akademik. Walau bagaimanapun, tabiat dalam menggunakan e-pembelajaran dan nilai harga adalah tidak signifikan dalam mempengaruhi kepuasan kerja. Dapatan kajian ini memberi impak terhadap teori UTAUT dalam konteks di Sabah. Manakala dari aspek praktikal menunjukkan organisasi perlu memberi sokongan terhadap kakitangan akademik dengan mengadakan latihan dan perkongsian maklumat berkaitan e-pembelajaran.Abstract: This study intended to identify the Unified Theory of Acceptance and Use of Technology (UTAUT) model in understanding academician’s adoption to e-learning and the relationship with job satisfaction. E-learning refers to the use of electronic media, digital technology tools such as laptop, smart phone, and interactive TV in teaching and learning process. The development of technology and digitalization in education has encouraged the use of e-learning in universities. However, not all academic staff can accept e-learning. This is because some of them prefer traditional methods or face-to-face learning. To test the hypothesized model, data were collected from 200 academic staff at Sabah Public Higher Education Institutions (PHEIs)) using questionnaire. The simple random sampling was used to collect data via Google Forms and email to targeted respondents. The collected data were analysed using the descriptive and simple regression analysis. As hypothesized, the results of the study showed that hedonic motivation were significant and influences of academician’s adoption to e-learning and job satisfaction. However, habit in e-learning usage and price value were not significant to job satisfaction. The findings of this study have an impact on the UTAUT theory in the context of Sabah. Meanwhile, from a practical aspect, it shows that organizations need to provide organizational support regarding technology adoption, such as conducting training and sharing information related to e-learning.ReferencesAbbad, M. M. (2021). Using the UTAUT Model to Understand Students’ Usage Of e-Learning Systems In Developing Countries. Education and Information Technologies, 26(6), 7205-7224. https://doi.org/10.1007/s10639-021-10573-5Alkhwaldi, A. F. (2023). Understanding learners’ intention toward Metaverse in higher education institutions from a developing country perspective: UTAUT and ISS integrated model. Kybernetes, https://doi.org/10.1108/K-03-2023-0459Atim, A., Mahadi, I., Diyana, N. E., Malik, A., & Kiziltas, E. (2021). Critical Success Factors in E-Learning:  A Case Study. Culture Anda Social Learning, 18(4), 42–58.Ayasrah, F. T. M. (2020). Exploring E-Learning Readiness as Mediating between Trust, Hedonic Motivation, Students’ Expectation, and Intention to Use Technology in Taibah University. Journal of Education & Social Policy, 7(1). https://doi.org/10.30845/jesp.v7n1p12Gan, K. H., Mui, D., & Kee, H. (2024). Unlocking the in fl uence of psychosocial safety climate on work engagement and job satisfaction, exploring the mediating role of job demands.  Foresight 26(5), 948–965. https://doi.org/10.1108/FS-09-2023-0173Gunasinghe, A., Hamid, J. A., Khatibi, A., & Azam, S. M. F. (2020). The adequacy of UTAUT-3 in interpreting academician’s adoption to e-Learning in higher education environments. Interactive Technology and Smart Education, 17(1), 86–106. https://doi.org/10.1108/ITSE-05-2019-0020Hartelina, Batu, R. L., & Hidayanti, A. (2021). What can hedonic motivation do on decisions to use online learning services? International Journal of Data and Network Science, 5(2), 121–126. https://doi.org/10.5267/j.ijdns.2021.2.002Kee.Y.Sabariah, M. Y., Norshahzanani, S., Mahadirin, A., Jurry Foo, F. M., Jalihah, M. S., & Ramlah, D. (2025). Organisation ’ s Support Influences the Acceptance and Use of E-Learning among Academic Staff of Higher Learning Institution in Sabah.  Journal Of Contemporary Issues and Thought, 16  25. https://ejournal.upsi.edu.my/index.php/JCIT/article/view/10782Kee.Y.Sabariah, M. Y., Mahadirin, A., Jurry Foo, F. M., Jalihah, M. S., & Ramlah, D. (2021). Penggunaan E-Pembelajaran dan kesannya terhadap kesejahteraan kakitangan akademik di Institusi Pengajian Tinggi di Sabah. Malaysian Journal of Social Sciences and Humanities (MJSSH), 6 (4),108-116. http://doi: 10.47405/mjssh. v6i4.761.Krejcie, R. V., & Morgan. D. W. (1970). Determining sample size for research activities. Educational and psychological measurement, 30(3), 607-610.Lim, V. K., & Chen, D. J. (2012). Cyberloafing at the workplace: gain or drain on work?. Behaviour & Information Technology, 31(4), 343-353.Liu, M., & Yu, D. (2023). Towards intelligent E-learning systems. Educational and Information Technologies, 28, 7845–7876. https://doi.org/10.1007/s10639-022-11479-6Martin, L., Hauret, L., & Fuhrer, C. (2022). Digitally transformed home office impacts on job satisfaction, job stress and job productivity. COVID-19 findings. PLoS ONE, 17(3 March), 1–23. https://doi.org/10.1371/journal.pone.0265131Meske, C., Junglas, I., & Stieglitz, S. (2019). Explaining the emergence of hedonic motivations in enterprise social networks and their impact on sustainable user engagement: A four-drive perspective. Journal of Enterprise Information Management, 32(3), 436–456. https://doi.org/10.1108/JEIM-08-2018-0177Moorthy, K., Yee, T. T., T'ing, L. C., & Kumaran, V. V. (2019). Habit And Hedonic Motivation Are The Strongest Influences In Mobile Learning Behaviours Among Higher Education Students In Malaysia. Australasian Journal of Educational Technology, 35(4). https://doi.org/10.14742/ajet.4432Muhammad Razaki, M., Saufi, S., Wan Mohd Nasir, W. N., & Kamal, I. S. M. (2023). the Effect of Acceptance Factors on the Quality of E-Learning Systems Among Hei Students in Malaysia. International Journal of Education, Psychology and Counseling, 8(50), 243–252. https://doi.org/10.35631/ijepc.850017Muzi, N. A. M., Nadzir, N. A. M., Mutalib, S. F. A., Zukri, S. M., & Fauzi, N. Z. M. (2021). Factors Affecting Academicians’ Acceptance on E-Learning Application. Journal of Social Sciences and Humanities, 18(4), 78–91. http://journalarticle.ukm.my/17721/1/49009-159072-1-SM.pdfNdebele, C., & Mbodila, M. (2022). Examining Technology Acceptance in Learning and Teaching at a Historically Disadvantaged University in South Africa through the Technology Acceptance Model. Education Sciences, 12(1). https://doi.org/10.3390/educsci12010054Noordeyana, T., & Siti Zulaikha, A. (2019). Hubungan Antara Tekanan Kerja Dan Kecerdasan Emosi Terhadap Kepuasan Kerja Dalam Kalangan Pensyarah. Journal Of Social Sciences and Humanities, 16(5), 1–20.https://ejournal.ukm.my/ebangi/issue/view/1197Oyedotun, T. D. (2020). Sudden change of pedagogy in education driven by COVID-19: Perspectives and evaluation from a developing country. Research in Globalization, 2(September), 100029. https://doi.org/10.1016/j.resglo.2020.100029Pallant Julie (2020). SPSS Survival Manual: A Step by Step Guide to Data Analysis Using SPSS. (7ed) Australia: McGraw-Hill International.Taib, R., Wei Wei, C., & Lee Fong, K. (2021). Kesediaan Pelajar Terhadap Kaedah Pembelajaran Elektronik Bagi Subjek Hubungan Etnik. Journal of Social Sciences and Humanities,18(4), 130–147.ISSN: 1823-884xTamilmani, K., Rana, N. P., Wamba, S. F., & Dwivedi, R. (2021). The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation. International Journal of Information Management, 57(October 2020), 102269. https://doi.org/10.1016/j.ijinfomgt.2020.102269Tseng, F. C., Liu, P. H. E., Cheng, T. C. E., & Teng, C. I. (2024). Using online English learning resources: utilitarian and hedonic perspectives. Online Information Review, 48(1), 187–208. https://doi.org/10.1108/OIR-03-2022-0157Twum, K. K., Ofori, D., Keney, G., & Korang-Yeboah, B. (2022). Using the UTAUT, personal innovativeness and perceived financial cost to examine student’s intention to use E-learning. Journal of Science and Technology Policy Management, 13(3), 713–737. https://doi.org/10.1108/JSTPM-12-2020-0168Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer Acceptance And Use Of Information Technology: Extending The Unified Theory Of Acceptance And Use Of Technology. MIS quarterly, 36(1), 157-178. http://doi.org/10.2307/41410412Venkatesh, V., Thong, J. Y., & Xu, X. (2016). Unified Theory Of Acceptance And Use Of Technology: A  Synthesis And The Road Ahead. Journal of the association for Information Systems, 17(5), 328-376. http://doi.org/10.17705/1jais.00428Wong, A. B., & Khairul, A. J. (2021). Pembelajaran Dalam Talian (E-Pembelajaran) Semasa Pandemik Covid-19. Jurnal Dunia Pendidikan, 3, 408–414. https://www.researchgate.net/publication/356603489_Pembelajaran_Dalam_Talian_E-Pembelajaran_Semasa_Pandemik_Covid-19_Online_Learning_E-Learning_During_The_Covid-19_Pandemic