The Impact of Internet Knowledge Spillover Effects on Rural Human Capital in China: The Role of Digital Literacy

Authors

  • Jinyan Liao Universiti Malaya
  • Sameer Kumar Asia-Europe Institute, Universiti Malaya, Kuala Lumpur 50603, Malaysia
  • Fumitaka Furuoka Asia-Europe Institute, Universiti Malaya, Kuala Lumpur 50603, Malaysia

DOI:

https://doi.org/10.17576/ebangi.2025.2204.56

Keywords:

Knowledge Spillover Effects;Rural Human Capital;Digital Literacy;Digital Transformation.

Abstract

The digital revolution has become the internet an indispensable instrument for the dissemination of information. This is particularly evident in rural China, where it significantly contributes to the development of human capital. This study investigates the effect of online information dissemination on rural human capital, particularly focusing on the role of digital literacy on agricultural productivity. Agriculturalists proficient in computer usage may access valuable information, such as market data and agronomic advice, facilitating improved decision making and enhanced operational efficiency. This, thus, aids them in tackling various challenges encountered by rural regions. The research employed a mixed methods approach, using national statistics, surveys, and comprehensive interviews to assess the influence of internet based knowledge on rural human capital. The findings indicate that instructing farmers in the proper use of digital platforms can enhance their productivity and foster sustainable development in rural regions. The implementation of targeted training programs and appropriate standards is essential, as evidenced by issues such as inadequate infrastructure and insufficient digital competencies. These difficulties must be resolved to facilitate the unobstructed flow of information, enhance agricultural practices, and provide new possibilities in rural regions. We provide critical insights on how digital literacy may bridge the digital divide and enhance economic development in rural regions by facilitating access to online resources.ReferencesAcs, Z. J., Audretsch, D. B., & Lehmann, E. E. (2013). The knowledge spillover theory of entrepreneurship. Small Business Economics, 41(4), 757–774. https://doi.org/10.1007/s11187-013-9505-9Ahmed, E. M. (2017). 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Author Biographies

Sameer Kumar, Asia-Europe Institute, Universiti Malaya, Kuala Lumpur 50603, Malaysia

Dr. Sameer Kumar is an Associate Professor at the Asia-Europe Institute, Universiti Malaya. He holds a PhD in Social Network Analysis and has over 20 years of experience in both academia and industry. He is also a certified Project Management Professional (PMP®) by the Project Management Institute (PMI), USA. Dr. Kumar has served as the Program Coordinator for the Master of International Information Management (2014-2016) and the Master of ASEAN Studies (2016-present). Additionally, he is the founder and Executive Editor of the AEI Insights journal, established in 2014. His research interests include social networks, data analytics, educational technology, social informatics, digital economy in Asia and Europe, and Southeast Asian history.

Fumitaka Furuoka, Asia-Europe Institute, Universiti Malaya, Kuala Lumpur 50603, Malaysia

Professor Fumitaka Furuoka is a Japanese economist who has been residing in Malaysia since 1987. He is currently a Professor at the Asia-Europe Institute, Universiti Malaya and has over 25 years of experience teaching economics at three Malaysian public universities: Universiti Malaysia Sarawak, Universiti Malaysia Sabah, and Universiti Malaya. His expertise lies in Applied Economics, particularly in applying economic and econometric theories to real-world economic issues. His research focuses on economic fairness between nations (e.g., poverty reduction, unemployment, economic growth/development, and renewable energy) and economic fairness within nations (e.g., income distribution inequality).

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2025-11-30

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