Malaysia MADANI, Organisational Management Transformation, Digital Communication, New Work Culture
Abstract
This study aims to analyse organisational management transformation within the framework of Malaysia MADANI by focusing on digital communication strategies and new work culture in Malaysia corporate sector. Malaysia MADANI emphasises values such as well-being, sustainability, inclusivity, and innovation that are relevant in the changing work landscape due to digitalisation and hybrid work practices. This study used a qualitative approach through the Focus Group Discussion (FGD) method involving organisational managers, professional workers, and organisational communication experts. FGD participants are purposively selected from a variety of industries, including services, technology, and the public sector, to gain a comprehensive perspective on organisational management change. The FGD discussion focused on (1) how organisations integrate the principles of Malaysia MADANI in their digital communication strategies, (2) how new work cultures (e.g. flexible working and digitalisation) affect the relationship between employees and management, and (3) the challenges faced in maintaining the values of MADANI in the era of digital transformation. The findings of the study show that organisations that successfully integrate the values of MADANI in their digital communications tend to have a more inclusive, responsive, and innovative work culture. In addition, the effective use of digital communication platforms is seen to increase employee engagement, strengthen the relationship between employees and management, and promote more transparent governance. This study is expected to contribute to a strategic understanding of how the values of MADANI can strengthen organisational communication in the face of the changing work landscape in Malaysia.ReferencesAb Rahim, N. 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Author Biographies
Ismail Sualman, Universiti Teknologi MARA
Datuk Prof. Dr. Ismail Sualman is a Professor at the Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM), Malaysia. His academic expertise spans journalism, media management, organisational communication, political communication, governance, and public policy analysis. He has published on topics ranging from election studies, social media and political participation, to public health communication and media regulation. As a seasoned scholar and adviser, he contributes to national discourse on media, governance, and societal well-being, while supervising postgraduate research in communication and media studies.
Tengku Elena Tengku Mahamad, Universiti Teknologi MARA
Dr. Tengku Elena Tengku Mahamad is a Senior Lecturer from the Faculty of Communication and Media Studies, Universiti Teknologi MARA, Malaysia. She did her PhD in Business and Management at the University of Manchester, United Kingdom and her Masters in Communication majoring in Organisational Communication at the University of Queensland, Australia. Her research interests include emotion management, organisational communication, and leadership communication.
Nur Aziemah Mohd Azman, Universiti Teknologi MARA
Nur Aziemah Mohd Azman is a Senior Lecturer at the Faculty of Communication and Media Studies in UiTM Shah Alam. She is currently the Program’s Coordinator for Instructional Communication and Training. Her research interest is Social Media, Instructional Design and Training Psychology.
