Kajian Jati Diri Kakitangan dalam Organisasi Universiti Kebangsaan Malaysia (A Study on Self-Identity Concept Among Universiti Kebangsaan Malaysia Staff)
DOI:
https://doi.org/10.17576/gema-2017-1704-19Abstract
Isu jati diri merupakan aspek penting dalam organisasi untuk memupuk penglibatan dan rasa setia individu terhadap organisasi. Berlandaskan konsep jati diri, kajian ini bertujuan untuk mengetahui konsep jati diri dalam kalangan warga Universiti Kebangsaan Malaysia (UKM), di mana hasil kajian ini akan dapat mengenal pasti perkara yang perlu dilakukan untuk memupuk perasaan jati diri terhadap UKM. Teori yang mendasari kajian ini ialah teori Identiti Sosial (Turner & Tajfel, 1979). Kajian ini mensasarkan penyertaan warga kerja di peringkat pengurusan tertinggi dan profesional, ahli-ahli akademik dan kakitangan pelaksana. Instrumen kajian ialah sesi tembual. Soalan termubual dibangunkan berdasarkan tiga konstruk jati diri, iaitu setia, sayang dan bangga. Analisis data menunjukkan terdapat pemahaman jati diri yang berbeza dalam kalangan kakitangan UKM di mana ianya bergantung kepada jawatan kumpulan sasar tersebut. Walaupun terdapat perbezaan di mana segilintir responden bersedia untuk meninggalkan UKM sekiranya mereka mendapat tawaran yang lebih baik dari organisi luar, secara umum kakitangan UKM mempunyai semangat setia, sayang dan bangga yang agak tinggi dan positif terhadap UKM. Kajian lanjut pada masa hadapan boleh dilakukan bagi merungkai permasalahan yang timbul dalam kalangan warga UKM agar usaha memperkukuh jati diri UKM dapat dilaksanakan dengan lebih mantap dan komprehensif. Kata kunci: UKM; jati diri; setia; teori identiti sosial; bangga Abstract Self-identity concept is important in organizations to foster engagement and loyalty towards organizations. Based on the concept of identity, this study aims to find out the concept of identity among Universiti Kebangsaan Malaysia (UKM) staff and to identify what needs to be done to foster a sense of identity towards UKM. The underlying theory in the present study is the Social Identity Theory (Turner & Tajfel, 1979). This study involved the participation of UKM employees from the management and professional group, academicians and support staff. The research instrument is interview sessions with the informants. Interview questions are developed based on the three constructs of identity, namely loyalty, love and pride. Data analysis shows that there is different level of understanding regarding the self-identy concept among UKM staff and this depends very much on the job position of the informants. Although there are differences whereby some informants are willing to leave UKM if they are offered better deals from outside organizations, in general UKM employees have a spirit of loyalty, love and pride towards UKM. Further research in the future can be done to solve the problems that arise among UKM staff to strengthen the self-identity concept and their association with UKM. Keyword: UKM; self-identity; loyalty; social identity theory; prideReferences
Agarwal Sanjeev & Sridhar N. Ramaswami. (1993). Marketing Controls and Employee Responses: The Moderating Role of Task Characteristics. Journal of the Academy of Marketing Science. Vol. 21(Fall), 293-306.
Bahiyah Abdul Halim. (2011). Hubungan dan Pengaruh Budaya Organisasi dan Kecerdasan Emosi ke atas Komitmen Organisasi dan Kepuasan Kerja Dalam Kalangan Staf Pentadbiran Universiti Awam dan Swasta. Tesis Fakulti Sains Sosial dan Kemasyarakatan Universiti Kebangsaan Malaysia, Bangi.
Collins, Katheleen, M. T., Onwuegbuzie, Anthony, J. & Jiao, Qun, J. (2006). Prevalence of Mixed-Method Sampling Designs in Social Science Research. Evaluation and Research in Education. Vol. 19(2), 83-101. doi: 10.2167/eri421.0
Desai, C. M. (2006). National Identity in a Multicultural Society: Malaysian Children’s Literature in English. Children Literature in Education. Vol. 37(2), 163-184.
Noraishah Daud. (2010). Jaminan Kerja dan Hubungannya dengan Kepuasan Kerja dan Komitmen Terhadap Organisasi. International Conference on Ethics and Profesionalism. 474-475.
Mohd Yusof Othman, Jawiah Dakir, Abd. Latif Samian, Mohd Safar Hasim, Noor Aziah Mohd Awal, Shamsul Azhar Yahya, Rosilawati Mohd Hanafi, Noralina Omar & Mujahid Abu Bakar. (2012). Jati Diri Kebangsaan Dalam Kalangan Pelajar Institusi Pengajian Tinggi. Jurnal Hadhari. Special Edition, 67-78.
Noor Azlan Ghazali (2014). Bengkel Perancangan Keberhasilan Bidang Utama UKM, di Danau UKM Bangi. Buku Dasar KRA UKM. Penerbit UKM.
Ramlah Adam. (2005). Kajian tahap pemahaman, penghayatan dan pengamalan Rukun Negara di kalangan pelajar IPT. Geran Penyelidikan Jabatan Perpaduan Negara dan Integriti Nasional
Tan Chee-Beng. (2000). Ethnic Identities and National Identities: Some Examples from Malaysia. Identities. Vol. 6(4), 441-480.
Tajfel, H. (1972). Experiments in Vacuum. Dlm J. Israel & H. Tajfel (pnyt.). The Context of Social Psychology: A Critical Assessment. London: Academic Press, European Monogrpahs in Social Psychology.
Tajfel, H. & Turner, J. C. (1979). An Integrative Theory of Inter-group Conflict. Dlm W. G. Austin & S. Worchel (pnyt.). The Social Psychology of Inter-group Relations (hlm. 33–47). Monterey, CA: Brooks/Cole.
Saunders, M., Lewis, P. & Thornbill, A. Convenience Sampling. https://research-methodology.net/sampling-in-primary-data-collection/convenience-sampling/
Volkwein, J. F & Zhou, Y. (2003). Testing a Model of Administrative Job Satisfaction. Research in Higher Education. Vol. 44(2), 149-171.
Wimalasiri, J. (1984). Correlates of Work Values of Singapore Employee. Singapore Management Review. 54-71.
Yahya, K. K., Johari, J., Adnan, Z., Isa, M. F. & Daud, Z. (2008). Faktor-faktor yang Mempengaruhi Komitmen dalam Kalangan Penjawat Awam. International Journal of Management Studies. Vol. 15, 199-223.
Zaharani Ahmad, Nor Hashimah Jalaluddin, Fazal Mohamed Mohamed Sultan, Harishon Radzi & Mohd Shabri Yusof. (2011). Pemerkasaan Jati Diri Bahasa Melayu: Isu Penyerapan Kata Asing.Jurnal Melayu. Vol. 6, 13-27.
Zaini Ujang. (2008). Mengangkasa Pengajian Tinggi. Universiti Teknologi Malaysia.
Downloads
Additional Files
Published
Issue
Section
License
If the article is accepted for publication, copyright of this article will be vested to UKM Press, National University of Malaysia (UKM).
All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.
