Gelagat melancong pelajar ASEAN di Malaysia: Kajian kes di Universiti Kebangsaan Malaysia (Travel pattern of the Asean students in Malaysia: A case of Universiti Kebangsaan Malaysia)

Abstract

Kehadiran pelajar antarabangsa di Malaysia memberi manfaat yang besar bagi industri pelancongan negara. Sumbangan pelajar antarabangsa untuk industri pelancongan menarik ramai penyelidik untuk mengkaji corak perjalanan mereka dan tingkah laku bagi memahami pilihan mereka untuk merancang strategi pemasaran bagi menggalakkan mereka melakukan perjalanan dan penerokaan. Artikel ini membincangkan corak perjalanan dan tingkah laku pelajar antarabangsa semasa belajar di Malaysia, motivasi semasa perjalanan dan meganalisis tingkah laku dan corak perjalanan keluarga dan rakan mereka semasa melawat Malaysia. Data untuk kajian ini dikumpulkan melalui edaran borang kaji selidik di UKM. Hasil kajian menunjukkan kebanyakan pelajar melancong untuk meneroka tempat baru, bercuti semasa belajar, berseronok dan bersiar-siar, melawat saudara terdekat dan lain-lain. Pelajar juga lebih cenderung memilih tempat yang bersifat semulajadi seperti pantai, pulau dan gunung-ganang. Oleh itu, kajian ini mencadangkan penggalakan pelancongan domestik dan ASEAN dilaksanakan dengan pemberian insentif perjalanan bukan sahaja kepada pelajar tetapi diperluaskan kepada keluarga mereka.

Katakunci: cuti Semester, gelagat melancong, keluarga, pelajar ASEAN, pelancongan domestik, tarikan

The presence of ASEAN students in the higher learnings in Malaysia is of great benefits to the tourism industry. It is assumed that during their study and stay in the country, the tendencies of travelling domestically do contribute to the spatial travel pattern and behavior. This article discusses about the travel pattern and behaviour of ASEAN students while studying in Malaysia, including motivation, travel behaviour and patterns of their family and friends. Based on a case study carried out in Universiti Kebangsaan Malaysia, and a snowball method and face-face interviews of 56 respondents, the results show that travel domestically had been part of the students experience while studying in Malaysia. Most of the students travelled to explore new places, vacation time, have fun and sightseeing, visiting relatives and others. Students were more likely to choose nature-based attractions such as beaches, islands and mountains. The findings suggest that enhancing ASEAN travel domestically and regionally can help promote understanding of the community of the host country and their ASEAN friends. The study proposed a special ASEAN students travel incentive to be given and extended to the students as well as their families.

Keywords: ASEAN students, attraction, domestic tourism, family, semester break, tourist behaviour