Persepsi pemegang taruh terhadap sistem perkhidmatan pengangkutan di kampus universiti

Nor Aini Mohamed, Asnarulkhadi Abu Samah, Nurul Akhtar Kamaruddin, Jeffrey Lawrence D’Silva, Hayrol Azril Mohamed Shafril, Dzuhailmi Dahalan

Abstract


Sistem perkhidmatan pengangkutan merupakan elemen utama dalam sesebuah kampus universiti yang didiami oleh komuniti yang mempunyai ciri yang pelbagai. Komuniti universiti yang terdiri daripada pelajar, staf dan pelawat menjalankan pelbagai aktiviti harian yang menjadikan kampus universiti adalah sebagai satu bandar yang sibuk. Oleh itu, kajian ini bertujuan untuk mengenal pasti keberkesanan sistem perkhidmatan pengangkutan berdasarkan persepsi pemegang taruh di Universiti Putra Malaysia, Serdang. Kajian kuantitatif ini menggunakan borang soal selidik melibatkan 1,373 orang responden yang terdiri daripada pelajar (prasiswazah dan siswazah), staf (akademik, pengurusan dan profesional, pelaksana) dan pelawat dengan menggunakan teknik persampelan rawak mudah. Analisis data kajian adalah secara deskriptif. Hasil kajian menunjukkan pemegang taruh mempunyai persepsi yang positif terhadap item bagi domain operasi pintu pagar, parkir, dan perkhidmatan bas berdasarkan nilai skor min yang tinggi. Manakala, item bagi domain papan tanda arah, aliran trafik, dan sikap pengguna menunjukkan nilai skor yang sederhana. Kesimpulannya, responden berpuas hati dengan sistem perkhidmatan pengangkutan, namun penambahbaikan masih perlu dilaksanakan selaras dengan misi dan matlamat universiti. Implikasinya, sesebuah kampus universiti yang lestari memerlukan sistem perkhidmatan pengangkutan di kampus yang cekap dan tidak menjejaskan alam sekitar dengan menggalakkan aktiviti berbasikal dan berjalan kaki. Hal ini akan memberi kesan positif kepada pencapaian universiti secara keseluruhan dan menghasilkan komuniti universiti yang produktif.

Kata kunci: komuniti universiti, parkir, pemegang taruh, persekitaran kampus, sikap pengguna, sistem perkhidmatan pengangkutan

 

Stakeholder perceptions towards transportation service system

in university campus

The transportation services system is a major element in a university campus populated by a diverse community of people. The university community consists of students, staff, and visitors who conduct day-to-day activities that make the university campus a busy city. Thus, this research aims to evaluate the effectiveness of the transportation service system based on the perceptions of stakeholders in Universiti Putra Malaysia, Serdang. The quantitative study used a questionnaire survey on 1,373 respondents comprising of students (undergraduate and postgraduate), staff (academic, professional and management, implementers) and visitors. The random sampling method was used for the study. The results are analysed descriptively. The result of the study shows that the respondents gave positive perceptions to items on gate operations domain, parking domain, and bus services based on the high mean scores. However, items under the signboard domain, traffic flow domain and users attitude domain shows moderate mean score. As a conclusion, the respondents are satisfied with the provided transportation service system but improvements are needed in line with the university’s mission and aims. The implication of this study shows that a sustainable university campus requires an efficient on-campus transportation service system that does not affect the environment by promoting cycling and walking activities among its students and staffs. This will have a positive impact on the achievement of the university as a whole and produce a productive university community.

Keywords: campus university, parking, stakeholders, transportation service system, university community, users attitude.


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