From Transaction Marketing to Relationship Marketing: Profiling Activities throughout the Customer Relationship Life Cycle of Top Advertising Agencies

Authors

  • Aliah Hanim Mohd Salleh
  • Mohd. Helmi Abd. Rahim

Abstract

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Published

2018-03-12

Issue

Vol. 11 (1995)

Section

Articles

License

If the article is accepted for publication, copyright of this article will be vested to UKM Press, National University of Malaysia (UKM).

All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.