Advertising Appeals: A Cross-Cultural Perspective

Authors

  • Mohamad Md Yusoff Universiti Malaya

Abstract

PLEASE SEE THE FILE.

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Published

2018-03-12

Issue

Vol. 1 (1985)

Section

Articles

License

If the article is accepted for publication, copyright of this article will be vested to UKM Press, National University of Malaysia (UKM).

All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.