Local Content-based Broadcasting Model in North Sumatra Province

Abstract

Local content is an important topic in broadcasting in Indonesia. Regulations from the Indonesian Broadcasting Commission (KPI) stipulate that broadcasting (television and radio) must contain 10% local content from the total program. In reality, media that functions to socialize various values do not apply broadcasting regulations. North Sumatra Province has Batak, Mandailing, and Javanese cultures among others. North Sumatra Province has local broadcasting media that actively present local content such as in Medan and Simalungun. Efarina TV is one of the local televisions in North Sumatra Province. This study attempts to find the best local content-based broadcasting model. This study uses a mixed method, combining quantitative and qualitative approaches. Data collection techniques using questionnaires to 400 respondents and in-depth interviews with the North Sumatra Regional Indonesian Broadcasting Commission, public television actors, radio industry actors and local television actors. The results of the study indicate that the local broadcasting model for television must meet the elements of local material including: local news, local entertainment in the form of songs and dances, local tourism/travel, local culinary, local figure interviews, films, dramas, soap operas that highlight the lives of people. Local content-based radio must meet the elements of local material including: local news, local entertainment in the form of songs, listener-choice that prioritize the interests of radio listeners, local figure interviews, and advertising according to the needs of the local community.

Keywords: Broadcasting models, media, local content, television, radio.

https://doi.org/10.17576/JKMJC-2025-4102-02