‘Sihir’ budaya massa dalam hubungan sosial warga muda moden: Satu ulasan (The ‘charm’ of mass culture in social relations of modern young people: A review)

Abstract

Artikel ini mengulas isu belia yang secara spesifik merujuk kepada orang muda. Isu belia tidak boleh dipisahkan daripada tema besar dalam tradisi sosiologi melalui pendekatan sains sosial kontemporari. Artikel ini bertujuan mengungkap bagaimana budaya popular dapat difahami. Ulasan meliputi budaya pop sebagai konsep sejarah, teori dan operasi. Pendekatan dan pemikiran konseptual yang digunakan di sini adalah berasaskan perdebatan akar umbi sekolah Frankfurt dan derivasinya. Budaya popular dalam tema yang besar dapat dibahagikan kepada dua perkara pokok: pertama budaya kontemporari yang berkaitan rapat dengan pola penggunaan; kedua, gaya hidup moden yang mengelilingi orang muda. Perbincangan dimulakan dengan menjelaskan perspektif umum budaya massa
berdasarkan paradigma teori. Kemudian ulasan mengungkap bagaimana warga muda terperangkap dan ‘tersihir’, mengasing dan seterusnya mengamalkan budaya popular dalam kehidupan seharian. Ulasan ini diharapkan dapat membantu orang muda membaca gejala dan memahami aktiviti sosial mereka dalam konteks pembinaan budayamoden.

Katakunci: belia, budaya penggunaan, budaya popular, gaya hidup, media baru, ‘sihir’

This article reviews issue involving the youth. The youth issue is inseparable from the great themes in the tradition of sociology within the contemporary social sciences approach. The article aims to discuss how popular culture could be understood. Review includes popular culture as a historical concept, theory and operation. The approach and conceptual thinking used in this article is bas
ed on the debate originated from the Frankfurt school of thought and its derivations. Popular culture in the larger theme may be divided into two main subthemes: firstly, contemporary culture which is closely related with consumption patterns; secondly, the new life styles surrounding the youths. At the outset, the discussion highlights the general perspectives of mass culture based on the theoretical paradigms. This followed by a discussion on how the
young people being trapped and ‘charmed’, alienated themselves and practice popular culture in their daily life. The present review is hoped to assist the youths to read and understand their social activities within the context of modern culture building

Keywords: ‘charm’, culture of consumerism, life styles, new media, popular culture, youths