Budaya konsumerisme dalam majlis perkahwinan orang Melayu dalam situasi pandemik Covid-19 (The culture of consumerism in Malay marriage ceremonies in a Covid-19 pandemic situation)

Mohd Khairuddin Mohad Sallehuddin

Abstract


Semua pasangan pengantin mahukan majlis perkahwinan mereka dilaksanakan secara gilang-gemilang. Gilang-gemilang bermaksud majlis perkahwinan itu perlu dipenuhi dengan  komoditi dan perkhidmatan perkahwinan impian yang disediakan oleh pihak industri perkahwinan selari dengan konsep perkahwinan hanya berlaku seumur hidup sekali sahaja. Kajian ini berkaitan dengan pelaksanaan majlis perkahwinan normal baharu semasa pandemik Covid-19 yang sememangnya berbeza dengan pelaksanaan majlis perkahwinan orang Melayu sebelum pandemik Covid-19 yang sebelum ini bertunjangkan kepada pelaksanaan majlis perkahwinan impian. Kertas konsep ini telah menggunakan kaedah analisa kandungan ke atas bahan-bahan ilmiah seperti jurnal dan surat khabar yang berkaitan dengan pelaksanaan majlis perkahwinan orang Melayu sebelum pandemik Covid-19 dan semasa pandemik Covid-19. Hasil kajian mendapati bahawa terdapat empat impak yang ketara dalam pelaksanaan majlis perkahwinan normal baharu kini, iaitu (1) pelaksanaan majlis perkahwinan perlu mematuhi SOP yang telah dianjurkan oleh Kementerian Kesihatan Malaysia dan Organisasi Kesihatan Dunia (WHO); (2) perkahwinan secara dalam talian; (3) perkahwinan semata-mata mematuhi tuntutan agama; dan (4) kos perkahwinan lebih murah. Keadaan ini memperlihatkan bahawa dalam situasi pandemik Covid-19, orang Melayu sebenarnya boleh untuk melaksanakan majlis perkahwinan yang sederhana dan mengikut syarak tanpa memenuhi tuntutan adat yang dilihat kini lebih berkiblatkan kepada budaya kebendaan yang menuntut kepada aktiviti kepenggunaan untuk melaksanakannya

 

All the brides and their weddings are performed in a glorious manner and are filled with a culture of consumerism on wedding commodities and services provided by the wedding industry in line with the concept of marriage only happens once in a lifetime. This study is related to the implementation of the new normal wedding ceremony during Covid-19 which is indeed different from the implementation of Malay wedding ceremony before the Covid-19 pandemic which is based on the implementation of dream wedding ceremony. This concept paper has used content analysis methods on scholarly materials such as journals and newspapers related to the implementation of Malay wedding ceremonies before the Covid-19 pandemic and during the Covid-19. The results of the study found that there are four significant impacts in the implementation of new normal wedding ceremonies now, namely (1) the implementation of wedding ceremonies must comply with SOPs that have been organized by the Ministry of Health Malaysia and the World Health Organization (WHO); (2) online marriage; (3) marriage merely complies with religious demands; and (4) cheaper wedding costs. This situation shows that in the Covid-19 pandemic situation, the Malays are actually able to perform a simple and sharia-compliant wedding ceremony without fulfilling customary demands which are now seen more towards material culture that demands consumerism activities to performing them.

Keywords: Consumerism culture, Rites de passage, marriage, commodities, Covid-19

 


Keywords


Budaya; konsumerisme; R\rites de passage; perkahwinan; komoditi; Covid-19

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